Senior Product Designer specialised in AI and Design Systems.
16 years of experience crafting human-centred digital experiences. I specialise in scaling product design through systemic thinking, AI integration and a deep commitment to excellence across every touchpoint.
I design digital experiences that capture attention and command focus.
Just as our feline friend here follows your every move, I specialise in guiding user attention to what truly matters. With 15 years of expertise, I merge deep UX methodology with Market Research to transform passive observers into active, loyal customers through intuitive and purposeful design.
UX Design
Digital Strategy
Research
Branding
Product Strategy
Marketing
