What is AI-First Product Design?

AI-First Product Design is an approach where artificial intelligence is integrated from the beginning of the design process, not as an afterthought. It focuses on creating intelligent, adaptive user experiences that learn and improve over time, making products more intuitive and personalized for users.

How do Design Systems improve product scalability?

Design Systems provide a centralized library of reusable components, patterns, and guidelines that ensure consistency across products. They reduce design debt, accelerate development time, improve collaboration between teams, and make it easier to maintain and scale digital products as they grow.

What is the difference between UX Design and Product Design?

UX Design focuses specifically on the user experience and interaction with a product, while Product Design takes a broader view encompassing business goals, technical feasibility, and market fit alongside user needs. Product Designers work across the entire product lifecycle, from strategy to implementation.

Why is User Research important in 2026?

In 2026, User Research is more critical than ever because it combines traditional qualitative methods with AI-powered data analytics. It helps validate assumptions with real user behavior, reduces risk in product decisions, and ensures that AI-driven features actually solve user problems rather than creating complexity.

How long does a typical Product Audit take?

A comprehensive Product Audit typically takes 2-4 weeks depending on the product complexity. This includes heuristic evaluation, user flow analysis, accessibility assessment, competitive analysis, and actionable recommendations prioritized by impact and effort.

Welinton Fernandes
Senior Product Designer

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Senior Product Designer specialised in AI and Design Systems.

With over 16 years of experience, I bridge the gap between complex engineering and intuitive user experience. I build scalable design systems and AI-native solutions that transform technical complexity into measurable business growth for global brands.

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I design digital experiences that capture attention and command focus.

Just as our feline friend here follows your every move, I specialise in guiding user attention to what truly matters. With 15 years of expertise, I merge deep UX methodology with Market Research to transform passive observers into active, loyal customers through intuitive and purposeful design.

UX Design

Digital Strategy

Research

Branding

Product Strategy

Marketing

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